In fact that s more or less what folks used to do way back in the days of massive tv.
Led lights behind tv stand.
It also came with a remote that was very useful in changing colors.
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Turning on these lights while watching tv does in fact mitigate the issue of the bright screen framed against a very dim room.
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If you simply stuck a 40 watt light bulb behind your tv you would have a super cheap form of bias lighting.
Lighting that is to the side or behind the viewer projects light onto the viewing surface.
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Hoomee the homee strip had cable sections between each of the 4 strips that allows you to more easily turn corners and adjust.
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